Michael Durr
Writing and Marketing
Professionally, I’m a writer and
marketer. I started
this career by getting a bachelor’s degree in business and technical
communications and then a master’s degree in marketing communications.
Most of my marketing has been for computer companies. Computers interest me, especially the topic of human interaction with computers as the connecting medium. For a communicator, one of the most profound issues of our time is how communication changes when a computer link is placed between communicating parties.
On the personal side, I’m blessed with some great and interesting people in my life. My wife is a dietitian/nutritionist. I have a son who, as a video game developer, has one of the most envied jobs on the planet. I have a daughter who is living in Scotland where she is completing work on a degree in veterinary medicine.
The Business of Thinking
The journey from communications and marketing to The Business of Thinking in hindsight seems inevitable.
Communication is a
tricky enterprise, as most thinking people are well aware. It seldom works perfectly.
The challenges
can all be distilled into one question: How do you articulate your idea so
that someone else sees what you see?
Reliable communication depends on your understanding of how you and other humans think, react, make decisions, and evolve intellectually. In other words, if you want to communicate or market to others you'll find that the process inevitably leads you into the business of thinking.
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