Writing and Marketing Services
Bandwidth and fresh perspective for your marketing program
A marketer is somebody who can describe two widely
different markets for one product and – with a straight face – declare the
product ideal for both. Most people would say that the product has to be
this or that, not both. But then most people aren’t marketers.
Here’s the difference. People tend to focus on the product from their own perspective. A savvy marketer focuses on consumer perspectives, and describes the product according to market segments and opportunity. It’s not spin, it’s application.
What’s your
perspective
on writing and marketing services?
If you’re looking for a fresh approach to communicating with your market, let’s talk. I won’t offer you stale, me-too ideas and I won’t offer retreads based on “been there, done that.” What I will offer is a structured approach that relies on best practices to uncover opportunities and direction.
And I will listen. Many otherwise good writing and marketing programs fail because they’re too alien. A program may sound good initially, but if it’s way outside your comfort zone, it will end up accumulating dust in a desk drawer. Your vision and company culture are important assets, and listening helps me stay within your vision while I develop effective messages for your markets.
Background in
education and computing
- Writer: nine books on computer networking, telephony, and marketing
- Five years experience writing about education, learning, mentoring, and critical thinking
- Writer: My Brain, My Future (Infinity, 2007), a book about improving thinking
- Education Research & Development Institute: Presented to 3 ERDI panels
- Consultant to numerous computer and software companies
- Former Director of Marketing for Novell, Inc.
- Managing editor of Personal Computer Age magazine
- Writer: three textbooks for Science Research Associates (SRA)
Education
- Master’s Degree: Marketing Communications
- Bachelor’s Degree: Business and Technical Communications
Contact
Michael Durr
3120 Heatherwood Lane
Sarasota, FL 34235
(941) 379-9985
E-mail:
MikeD@TheBusinessofThinking.biz