The Business of Thinking
Welcome to The Business of Thinking website, created by Michael Durr. The purpose of this site is to encourage discussion of just about anything to do with how we think.
A common belief is that knowledge is power. It's not. Knowledge is ubiquitous in the Internet Age and thus grants no special privileges, no unique power. Certainly we need to have knowledge and stay current. But the real power comes from what we do with knowledge. In other words, in the 21st century power comes from our ability to think.
But thinking is America’s stealth topic. Most people know it’s important, but it’s hard to talk about since it isn’t visible. Well now is the time to move thinking out of the darkness and into the spotlight. America needs good thinkers in this globalized world.The importance of thinking has prompted me to write a book about thinking entitled My Brain, My Future. I also write articles and speak to groups about thinking.
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The Business of Thinking
There are many ways to look at thinking. I believe the most practical and realistic way is
to consider it a business. My premise is that thinking is the central business of us humans
if we're going to progress and accomplish anything.
Most people, including people who think very well, treat thinking as an automatic process. If you're born with a good brain, people believe, you can think well. Otherwise, you can't.
Now what other serious activity do we treat so
fatalistically? If you want to start a
business, you study business. If you want to build a bridge, you study engineering.
Reasonably, if you want to think well, you should study thinking. Good thinkers are not born; they're
built, either from good parenting, good schooling, hard work, or all of the above.
And good thinkers cannot treat their thinking apparatus like a black box. They need to open the lid, check the apparatus out, and most importantly, see what they can do to make the thinking apparatus work better.
In other words, treat thinking like your primary business. And why not? Everything you hope to achieve in life depends on your ability to think.
Contact me at:
miked@thebusinessofthinking.biz