The Business of Thinking

Table of Contents

Applied Thinking in a
Competitive World

Bookcover

Introduction: A Reason to Think

Section I. Thinking Explained

Chapter 1: The Good Thinker
The ability to think well is a learned skill. Get started by visualizing your thinking.

Chapter 2: How Does Your Brain Think?
Learn to balance your instincts with your reasoned thoughts.

Chapter 3: Searching for Better Thinking
Practical skills lead beyond basic thinking.

Chapter 4: Your Map of the World
Get acquainted with your own knowledge and belief system.

Section II. Thinking to a Decision

Chapter 5: What is Enough Information?
A good plan uncovers the essential information needed for objective thinking.

Chapter 6: Seeking Knowledge
Take control as information is transformed into knowledge.

Chapter 7: Models as Thinking Tools
Clarify, improve, and communicate ideas with simple modeling tools.

Chapter 8: The Art of the Good Decision
Five rules help balance and improve decisions.

Section III. Thinking under Challenge

Chapter 9: Groundhog Day Thinking:
The Issue of Time

Time – past, present, and future – adds necessary dimension to thinking.

Chapter 10: Coping with Risk
Risk can become a manageable part of thinking, not an emotional deterrent.

Chapter 11: Free to Think and Act
Free will is more an ideal than a reality, but you can increase your free will.

Chapter 12: Thinking with Emotion
Reason and emotion work well together, once you understand the connection.

Section IV. Thinking Applied

Chapter 13: Fast Thinking
Fast thinking isn’t effortless; to be both fast and effective, fast thinking depends on preparation.

Chapter 14: Thinking Outside the Box
Creativity emerges reliably from structured thinking, with the support of some important personal characteristics.

Chapter 15: Outthinking the Competition
Successful competitors learn to act decisively, but seldom react.

Chapter 16: Surviving Brain Freeze
Like your body, your brain needs care to operate at its peak.

Section V. Thinking Better

Chapter 17: Many Skills, One Objective
Combinations of skills, applied persistently, result in good thinking.

Appendix: Sources and References

Go to Chapter 1 excerpt

Where to find the book

My Brain, My Future by Michael Durr is available through your local bookstore.

Or you can order through Amazon.com by clicking on the title, My Brain, My Future.